Journey through the aromatic heritage of India’s perfume capitals—Kannauj, Hyderabad, and Lucknow—where attar crafting blends art, nature, and history.
Before there were glass-bottled spritzers and high-end perfume boutiques, there existed attar—the Indian natural, long-lasting perfume made from flowers, herbs, spices, and even monsoon rain. Mastered by the skills of ancient distillation, attars are nostalgic, alcohol-free perfumes that stay like memories and are as much a work of emotion as of scent.
India's "Perfumed Belt" around Kannauj, Hyderabad, and Lucknow is more than a cluster of scent centers; it's a living, breathing testament to the fragrance heritage of the nation. Scent here is sacred, traditional, and storytelling-tinted.